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SINCE 1998

AIRPLANE SYSTM, since 1998, the company was built under the name of Airplane. Airplane symbolyzes the fastest, most modern and sophisticated service for everyone who need to be transported to a target area in a modern era. With the service and material-composed as strong as the materials used for building an airplane, we try hard to build our good image and always go public for those who are dynamic, highly-mobiled citizens and live in this modern era.

AIRPLANE SYSTM also have sub brands which is include Airplane SYSTM, AIRPLANE SYSTM For Her, AIRPLANE SYSTM Roots DNM, AIRPLANE SYSTM Manchester Series.

Product differentiation which is possessed by AIRPLANE SYSTM has developed in series of time. At the first of product of AIRPLANE SYSTM has interested, then looked for, and finally become special features of AIRPLANE SYSTM itself. Some its products are female product where it is known later as with nick name “FOR HER”, denim pants that later it is known as with nick name “ROOTS DNM”, shoes products which has known later with nick name “Manchester Series”, and also AIRPLANE SYSTM it self.

The product design represent a commitment to hard work and a respect to intricate details, stronger, and fashionable, with high quality design and materials. All of these are expressed and integrated in the desire to give a solution for demand of teenage lifestyle.

AB1

AIRBUS ONE is a compilation of a product Branding Campaign Media (Fully Promotion Mix Activities) with the first Fashion Mobile Outlet in Indonesia that is doing branding-promotion activities totally everyday, sales and publicity, and trying to do verbal and non-verbal transfer for youth creativity in the form of program that supported by its partner. A bus with the capacity of 64 seats, that being transform the interior into a showroom plus a knockdown booth performance in the outside from the bus that is dedicated for the activities from every partner.

AIRBUS ONE is a compilation of a product Branding Campaign Media (Fully Promotion Mix Activities) with the first Fashion Mobile Outlet in Indonesia that is doing branding-promotion activities totally everyday, sales and publicity, and trying to do verbal and non-verbal transfer for youth creativity in the form of program that supported by its partner. A bus with the capacity of 64 seats, that being transform the interior into a showroom plus a knockdown booth performance in the outside from the bus that is dedicated for the activities from every partner.

The elected name AIRBUS ONE itself was inspired by : that AIRBUS is one of the biggest airplane factory in the world (a.k.a Airplane); and then being corelated with the bus (aka Bus) as a media that can move freely, high mobility and being needed, as good as air (aka Air); while the name ONE is indicated as a pioneer, the first and also will become the number 1 bus; and then that two name is combined into AIRBUS ONE and carrying exclusive image.

In the middle of competition level that more tight in the world of business nowadays, it is really necessary to use a hyper active marketing strategy, smart and creative. That kind of condition that set a background which is deliver a birth of pick up ball marketing concept which is being visualize into Airbus One.

SEASONAL PROGRAMMED AND MOVEMENTS

Start from May 2007, we divide into three season every years (business calendars). First season starts from January until April, second season starts from May until August, third season starts from September until December. In the purpose to aware & maintenance the relationship, every AIRPLANE SYSTM programmed & movements. Not only about our sales & marketing programmed, but also about our social responsibilities to support the movements of our local creative culture.

2007

HELLO WORLD

Hello World Season tell about how AIRPLANE SYSTM catching sight of young creative culture. Creative culture is something that can make this world keep together, peace, & united. The United of World Creative Culture & Lifestyle.

2007

NEVER NEVER ENOUGH

This season tell about AIRPLANE SYSTM’s commitment to service our relation. From creative concept, creative design, production process, internal, until the downstream process, product consume, All of the activities are trying to make everybody feels “Never Never Enough”.

2008

SEDUCE YOU GXXD – WE ARE THE URBAN BOHEMIAN

URBAN BOHEMIAN is AIRPLANE SYSTM’s new music initiative bringing you the brightest young talent on the indie music scene.

Why is AIRPLANE SYSTM involved with music? Because it is the original street wear brand initially adopted from the streets of Bandung music based fashion and it has then featured in almost every youth subculture since. From Mods, Suede heads, Ska/Two Tone, Punk, New wave, Britpop, Electronic/Rave and the latest indie revival. Read MoSince its launch, the urban bohemian campaign from AIRPLANE SYSTM has also often been the first to feature the latest independent sounds.

So, if you want to find who will be the future of music keep checking back on the site. We will be introducing more and m ore innovative and interesting indie music from year to come.

2008

MARCHING WITH THE INSURGENT (Support Our Local Independent Band)

Seduce You Gxxd Movements

Marching With The Insurgent, is Airplane SYSTM’s program, as a statement that Airplane SYSTM is still on the roots…independent scenes….Collaborate with local independent band, THE SIGIT. Airplane SYSTM THE SIGIT series (T Shirt, Jacket, Denim) TO SUPPORT THE SIGIT LIVE AT SXSW AUSTIN TEXAS USA ON MARCH 2008.

2008

INTERMISSION

In The Form of collaboration with many photographers. The photograph, redesigned & printed into t shirts.

Photographer : Anton Ismael, Oetomo, Nicoline Patricia, Peter Bannan ( New Zealand ), Rita Feliciano ( Netherland ), Timur Angin, Albert Judiyanto, Firman NI, Panji Indra ( A+), Bona Soetirto ( Soap ), Agan Harahap ( MTV Trax ), Insan Kurniawan ( FREE magz ), Jadoon ( Ripple ), Gino Korompis ( Swankglossy )

2008

MYSTICAL UNIVERSE

This Season shows tells about how big & mystic the universe is. Trying to show that Airplane SYSTM has big & mystic point of views, like universe.

2009

THE HOWLER TERROR CLUB

This one is Airplane SYSTM’s next season, 2009. The Art Designs are all about punk, metal, hard core, skateboarding, American Classic’s Style, who talks about freedom. Those categories are the representatives for teenage and young peoples. Please wait for our next terror, The Howler Terror Club.

Cheers….!!!

www.airplanesystm.com